Digital transformation is a complex, dynamic process, ultimately designed to enhance the performance of an organisation. Rather than a slow procedure in which an organisation evolves its technology over time, digital transformation integrates digital technology to fundamentally change the way an organisation operates and how they deliver value to their stakeholders. As such, every transformation project has its challenges.
Digital transformation is often used in a business context, but it also impacts other organisations such as government and public sector agencies, from the small to the enterprise-level. Every digital transformation project will face challenges, some of them unique to the organisation, others commonplace.
This was clearly seen when businesses born before the digital age needed to evolve in order to remain relevant, including notable blunders such as Kodak, who failed to move with technological evolution and filed for bankruptcy protection as a result.
Here are some common challenges facing organisations undergoing digital transformation.
Here at VASSIT we’ve seen the wonders of DevOps firsthand, so we think it’s great that more and more businesses are getting on board - 27% are now working on a DevOps team, up from 16% in 2014. They've realised DevOps isn't just about improving internal processes, isn't it about time you found out how DevOps can also have a large bearing on customer experience?
Digital transformations come in many shapes and sizes and can be incredibly beneficial for business, providing an opportunity to greatly improve customer service and the overall customer experience. One of the most powerful up-and-coming technology's for enhancing customer experience is the chatbot – the human replicating computer program that can communicate with customers on behalf of your brand.
Consumers today expect efficiency, ease, and authenticity when they interact with a company, and failing to live up to this expectation can lead to lost opportunities. Truly understanding a customer's needs can help companies improve not only the buying experience but also their bottom line. Below I discuss how chatbots can improve your customer experience and why you should race to make take advantage of their benefits.
Digital transformation is a complex, dynamic process, ultimately designed to enhance the performance of an organisation. It should help your organisation focus on your customers and meet their needs in the most simple and straight forward manner. However, first you have to identify the right solutions for your business and its particular demands.
DevOps is a notoriously difficult concept to understand. The wealth of misinformation that surrounds the topic has made distinguishing between fact and fiction a challenge and made navigation through the profusion of poor literature a tedious pursuit.
Supporting a global network of thousands of contributors in nearly 100 countries gave our solution architects and engineers a unique challenge.
A global platform With 17 brands and 3,900 hotels in 92 countries, Accor Hotels has to maintain and update content across hundreds of different websites and tens of thousands of pages.
Content contributors were struggling to work with existing content management systems and keeping branding and pricing information consistent and up-to-date ad the speed required was proving difficult.
Accor Hotels needed a new solution that would empower their content team to:
- Launch new, mobile-friendly websites quickly
- Ensure brand and design consistency
- Provide the latest pricing, accurately
- Run automated email marketing campaigns featuring the same live pricing data
- Personalise the customer experience and provide the best promotions to visitors
Working together with Accor Hotels own team, both on site and remotely, we worked do deliver a solution that streamlines website publishing and email marketing while ensuring consistency of design and accuracy of pricing information.
As the agile team completed functionality, a second DevOps team continually integrated this with production software to ensure that Accor Hotels saw ROI from the project all the way through, not just at the end.
To learn more about how VASSIT helped Accor Hotels build a new enterprise content management platform for a global contributor network, download the case study.
A lot of incorrect assumptions are often linked to DevOps. While some organisations understand the term to mean the collaboration between development and operations departments. DevOps is, in truth, much broader and really refers to a methodology which, when put into practice with the right technology, can help organisations perform better.
Born out of the need to improve IT service delivery agility, the role of DevOps is to emphasise the collaboration, communication and integration of software developers and operations staff to deliver in-production software updates more easily, and bring new software into production more rapidly.
By now, everyone should understand that social media, cloud, mobile, Big Data and the Internet of Things are the disruptive forces that drive digital transformation. Businesses should also be aware that their choices are limited – either embrace the disruption or be disrupted. It is not a matter of if, but when, and it is much better to be ahead of the game than playing catch up.
DevOps is a popular industry buzzword, but does it have any substance? We've looked at the logistics of DevOps to highlight the challenges you may have to overcome when implementing this methodology.
As technology advances, so should businesses. Technology is playing an increasingly important part in directing modern businesses; helping them improve their operational efficiency, communications and strategy. Having already looked at the latest CX trends for 2016, we now look beyond this year to identify emerging technologies and how they will affect customer experience (CX) in the future.
The rationale for application hosting is as follows: it provides full and instant access to software and applications, from any device, whatever its location. Today, with all the hype and tumult surrounding application hosting, knowing who to trust with your cloud computing needs can prove to be an arduous task.
Knowledge management allows organisations to improve internal efficiencies by developing resources and systems, but it can also have a powerful impact on your customer experience (CX). By working to ensure continuity and growth of knowledge throughout your organisation you will find it easier to deliver a consistent and improving customer experience throughout your customer journey.
Many brands understand that customer experience (CX) is important, but still question how vital it is to success. Depending on your context, CX might be your top priority, or simply nice to have.
Customer Journey Mapping can create real insights that will help improve your customer experience (CX), but with so many variations out there, it is hard to know which one to choose. From traditional linear or cyclical model, to illustrative and even video, each layout has unique strengths and benefits that can improve your brand's CX.
At its core, Knowledge Management is about understanding what your organisation knows; as a business discipline it’s the act of consciously implementing processes to organise, analyse and manage enterprise knowledge.
For an eCommerce business, there’s not much more frustrating than a customer who fills their virtual shopping basket with high ticket items, only to disappear from your site. The abandoned cart email can help win back some of that lost custom. But how do you make your emails enticing, not off-putting?